Is this still real?
Differences between Augmented and Virtual Reality
Smart refrigerators, self-propelled cars and individual spare parts from the 3D printer – new technologies are enriching our everyday lives more and more. Especially among the so-called digital natives, applications in augmented reality and virtual reality are becoming more and more popular. „Both technologies were developed in the late 1960s and both are computer-generated spatial representations. But that’s where the similarities end,“ says Tobias Platte, managing director of me.mento 3D interactive GmbH in Berlin.
With various applications, such as Pokémon GO and funny Snapchat filters, Augmented Reality, or AR in short, is no longer only popular among experts, but also among private individuals. A tool frequently used for this purpose can be found in almost every pocket: the smartphone. Here, the integrated camera captures the environment and merges it on the screen with additional computer-generated objects – whether for information or entertainment purposes. For example, dinosaurs come to life on the dining table or virtual toy cars drive through your living room, which you have previously virtually redesigned with the selected piece of furniture from a catalogue. In contrast, virtual reality, also known as VR, creates an effect of complete isolation. „This is also known as immersion and is generated by a so-called head-mounted display, i.e. VR glasses,“ explains the VR expert. In this three-dimensional environment, users move objects with the help of controllers: virtual interaction is created. Many users associate VR primarily with gaming offerings, where they compete as animated characters against monsters and experience adventures. The adult industry is also adopting the technology and developing, for example, vrXcity, an interactive erotic experience with true-to-life avatars of real actresses. But VR also makes sense in other areas. With an application in medicine, phobias can be treated and in industry, trainees learn how to operate complex machines on a virtual model.
Things that change the world
Thanks to powerful computers, advanced graphics cards and cameras, fast Internet connections and modern software, there are countless new possibilities for augmented and virtual reality. Although laypeople often mention the terms in the same breath – and they do have some similarities – there are considerable differences. „In summary, the big difference is that with VR, users are completely immersed in a computer-generated reality and thereby seal themselves off from their real environment. With AR, on the other hand, the real world remains in the user’s perception, but is supplemented by virtual content,“ says Tobias Platte. One of the main advantages of VR over AR is its emotionality. By immersing and interacting with another world, users feel directly connected to what they experience. This conveys messages and learning content up to nine times more effectively than with conventional media. „Innovations such as VR and AR will have a major impact on the future in many areas and new applications of this fascinating technology are constantly emerging,“ the expert predicts.
Further information is available at www.vrxcity.com.
me.mento 3D Interactive GmbH is a global 3D tech company based in Berlin. Founded in 2014, the company’s core competence has been the lifelike representation and full animation of humans and environments for digital applications, mainly for Virtual Reality (VR) and Augmented Reality (AR). Since 2017, me.mento 3D Interactive has grown into a holistic developer of relevant XR products and services, having expanded its product portfolio to an own cryptocurrency for the entertainment industry and an adult entertainment game while continuing to develop XR games and services for a broad target group.
me.mento 3D interactive GmbH
Lise-Meitner-Str. 45/A 10589 Berlin
Tobias Platte, Investor Relations